A New York City’s quintessential neighborhood bagel shop, founded in TriBeCa in 2006, opens its doors in the iconic Bryant Park with a new elevated look.

The space, formerly occupied by Accademia Barilla and Danny Meyer-backed Tender Greens, went through several transformation over the last few years. The project goal was to integrate in the design pre-existing architectural and decorative elements to create e new visual language that elevates the brand with respect of its identity. That was achieved thanks to the use of finishes that are part of the visual identity of Zucker's such as natural oak, dark wall colors, blackened steel, and subway tiles. Art and furniture, entirely custom made in Italy by ETAMORPH, create a strong bond of continuity with the other stores in the city.